What are cookies?
Cookies are small text files that most websites store in user’s devices with which they access the Internet in order to identify the individual devices that users have used in accessing a website. Their storage is under the complete control of a browser used by the user – they can restrict or disable cookie storage if they want.
Why are cookies necessary?
Cookies are fundamental for providing user-friendly online service.
The most common functions of e-business would not be possible without cookies. The interaction between the web user and the website is faster and easier with the help of cookies. With their help, the website remembers an individual’s preferences and experiences, thus saving time and making web browsing more efficient and enjoyable. Cookies are used by most websites; they are a convenient means of maintaining fresh and appropriate content that is in accordance with the interests and preferences of an individual web user. There are thus multiple reasons for using cookies, the first of which is certainly their ability to store information about the status of each website (details about the adjustments of a particular website). Cookies also help in the implementation of various online services (online shops) or they help to collect various statistics about the habits of a web user – with them, the frequency of visiting a particular website can be monitored. By using cookies, the companies can assess the effectiveness of their website design, as well as the relevance of the type and number of ads they offer to users on their websites.
You always have the possibility of accepting or rejecting cookies. Most web browsers automatically accept cookies, which can be changed in the settings so that your computer declines cookies or you receive a message before a cookie is saved.